Just spent the weekend out in the Colombian countryside, touring lots as part of my "sawdust" plan.
Project “Finca”
Had a simple, powerful realization: You have to have a target to aim for.
Too many businesses are throwing darts in the dark, creating just to create, and hoping something hits.
On my way back, a buddy called, venting about his content struggles. All the "engagement" and "likes" that never actually hit his bank account.
Sound familiar?
Your current audience plan is likely broken.
Most people are stuck building sandcastles when they could be sailing on yachts.
Stop building. Start accessing.
For many, this is the highest leverage use of time, energy, and resources.
Spend 20% of your time building.
Spend 80% accessing.
This is the liberating truth nobody tells you: Why waste years trying to attract a crowd when your ideal customers are already gathered on someone else's yacht?
Imagine:
Instant reach: Tap into dream audiences someone else spent years building.
Risk-free customer acquisition: You only pay partners when they deliver.
Leverage, not grind: A machine that scales while you sleep.
I call it "Yacht Hopping."
It's been a core pillar of our beehiiv growth strategy.
It's like having the Fast Pass at Disney World, but for your business.
Keep stacking 🧱
TG