master the most valuable and unobvious sales channel sitting in plain sight.
// placeholder asset · replace with final lead magnet description. the 8-level install checklist, commission benchmarks by industry, and the email scripts i use to recruit partners that actually perform.
tg launched our partner program from zero and scaled it to multiple millions within a few years. the partner program has been a pivotal piece of our growth strategy and makes up roughly 15% of our arr. i highly recommend tg and am a huge fan.
this was the most no brainer investment we have ever made. partnerships was our most neglected growth channel and tg was able to help us unlock it. within 90 days the program had a 7-figure annual run rate.
i have known tg for a while now and have always loved his content. we had hundreds of customers with referrals happening at random. tg helped us design a program that is now driving qualified demos for our agency and has helped us become less reliant on paid ads and the content creation treadmill.
tg helped us formalize a half assed partner program i tried starting and helped us onboard a small handful of partners within 30 days that have now driven over half a million in pipeline value.
we found tg very serendipitously and at the perfect time. partnerships always felt right but we didn't have a map to actually execute them. tg helped us formalize our program and put us on a success path to leverage partnerships for years to come.
short, direct, operator-level. no theory, no fluff. what's working, what's broken, and the exact plays i'm running with clients this week.