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// content.......... saturated treadmill
// paid-ads........ rising cac
// outbound........ race to the bottom
// partnerships.... unclaimed profits
master the most unobvious sales channel sitting in plain sight. partnerships.
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[customer love] what others are saying
tg launched our partner program from zero and scaled it to multiple millions within a few years. the partner program has been a pivotal piece of our growth strategy and makes up roughly 15% of our arr. i highly recommend tg and am a huge fan.
this was the most no brainer investment we have ever made. partnerships was our most neglected growth channel and tg was able to help us unlock it. within 90 days the program had a 7-figure annual run rate.
i have known tg for a while now and have always loved his content. we had hundreds of customers with referrals happening at random. tg helped us design a program that is now driving qualified demos for our agency and has helped us become less reliant on paid ads and the content creation treadmill.
tg helped us formalize a half assed partner program i tried starting. within 30 days we onboarded a small handful of partners that have now driven over half a million in pipeline value.
we found tg very serendipitously and at the perfect time. partnerships always felt right but we didn't have a map to actually execute them. tg helped us formalize our program and put us on a success path to leverage partnerships for years to come.
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