welcome to 100 partners, partner.
most businesses treat referrals as a happy accident.
you already have three growth channels working on some level: paid, inbound, outbound.
partnerships are the missing fourth key.
// paid ads....... rising cac // inbound........ slow to compound // outbound....... race to the bottom // partnerships.. the missing fourth key
a proper partnership engine completes a necessary flywheel for your entire marketing strategy. it makes paid ads more effective, outbound easier to execute, and inbound more frequent.
partnerships are the only channel that makes every other channel operate more efficiently.
your ideal customer is already gathered inside someone else's audience.
they're waiting for a trusted introduction.
through a concept i call yacht hopping, we systematically access non-competitive audiences (the yachts) who already possess the trust you need to convert.
in an ai world, finding and engineering distribution will be a superpower. partnerships allow smart teams to sail the turbulent ai waters with confidence.
ship 30 for 30
rewardful
3 phases. 8 levels. 90 days. a transformed business.
after a 90-minute 1:1 kickoff, we locate your "low-hanging levers" and install the system level by level.
build the foundation.
fill the pipeline.
compound the channel.
is this right for you?
- you're a b2b founder at min $500k+ arr with a solid offer and a clear icp
- you're actively creating content and have a sales motion in place
- you believe in partnerships and referrals but just haven't been able to implement a strategy yet
- you know your numbers and have a strong ltv and product-market fit
- you're pre-product/market-fit
- you want a passive "autopilot hack"
- you aren't actively creating content
- you don't have a nice base of social proof and case studies
four ways to work together.
hundo
your ai head of partnerships.
the complete p90 playbook installed into your claude as a library of skills, systems, templates, and sops. hundo tells you what to do next across all 8 levels. you drive, hundo is your gps.
- 90-minute kickoff audit with tg
- full p90 skill library
- every template, tracker, sop
- best for: operators who own the build
sprint
hundo + me in the loop for 90 days.
everything in hundo, plus i co-pilot your install. async slack with me personally, and weekly strategy calls. we build your partner engine together.
- everything in hundo
- 12 strategy calls
- async slack access
fractional
i take the fractional partnerships lead seat.
my team and i run the engine. recruiting your dream 100, activating partners, executing content collabs, nurturing whales. custom skills + agentic workflows built into your business to futureproof it. flat fee, 0% of revenue.
- everything in hundo + sprint
- my team executes recruitment + activation
- unlimited strategy calls + slack
- custom skills + agentic workflows installed
book a 1-hour strategy call.
we'll talk partnership strategy and leave you with a 90-day plan to implement a successful partnership system.
tg launched our partner program from zero and scaled it to multiple millions within a few years. the partner program has been a pivotal piece of our growth strategy and makes up roughly 15% of our arr. i highly recommend tg and am a huge fan.
this was the most no brainer investment we have ever made. partnerships was our most neglected growth channel and tg was able to help us unlock it. within 90 days the program had a 7-figure annual run rate.
i have known tg for a while now and have always loved his content. we had hundreds of customers with referrals happening at random. tg helped us design a program that is now driving qualified demos for our agency and has helped us become less reliant on paid ads and the content creation treadmill.
tg helped us formalize a half assed partner program i tried starting. within 30 days we onboarded a small handful of partners that have now driven over half a million in pipeline value.
we found tg very serendipitously and at the perfect time. partnerships always felt right but we didn't have a map to actually execute them. tg helped us formalize our program and put us on a success path to leverage partnerships for years to come.
what happens after 90 days?
all of our plans are recurring. simply continue quarterly as long as it's useful. we shift from installation mode into recruitment, optimization, scaling, and strategic analyzing. cancel or pause any time.
do i need someone dedicated to run this?
we set the foundation to run as autonomously as possible, but a world-class partner program is built and scaled with relationships. those can't be automated. having someone dedicated on your side is key to ensure the program scales and is nurtured for success.
how quickly will i see results?
most programs see partner-driven revenue within 90 days. within 12 months you should see 10% of your current arr driven by partners. results will vary by business.
what other expenses are involved?
expect $300–$600/month for the software tech stack. optional spend on partner lead services and outbound tools. i provide discounts for all core tools.
what's the difference between hundo and the sprint?
hundo is the system. the sprint is the system with me in the loop. same playbook, different level of hands-on involvement.
