A cold email is an interruption.
A warm introduction is an endorsement.
You want to be a welcomed guest.
Most people are stuck in what they call a "Sisyphus Push"—endless effort with zero leverage.
They’re casting a line from the shore and hoping a fish swims by.
The smart play is Yacht Hopping.
Going directly to where the pool of fish are.
Instead of building your own boat from scratch, you board a mega-yacht already filled with your ideal customers.
A cold intro is you trying to climb the anchor chain, uninvited.
A warm intro is the captain announcing your arrival over the intercom, instantly framing you as an expert.
This works because trust isn't built; it's Transferred.
When a trusted partner introduces you, their credibility becomes yours.
The sales cycle shrinks from months to days because the trust is pre-sold.
This isn't theory. At beehiiv, traffic from partners converts to paid customers at more than double the rate of our normal traffic.
The endorsement is baked in.
So how do you get the captain’s attention?
You bring Value.
You make them a win-win deal—the only currency that works on a yacht. This could be a free workshop you run for their customers, a white-labeled lead magnet they can use for their own marketing, or exclusive content that makes them look like a hero.
As AI makes cold outreach progressively harder, a trusted introduction is the ultimate competitive advantage. One strategic intro will outperform a thousand cold calls.
This is why i’m so bullish on partnerships.
Stop begging for attention. Start borrowing it.
Keep stacking 🧱
TG