I have a drawer full of business cards and promo flyers.
Most are worthless.
A few weeks ago, a small envelope landed on my desk, and it wasn’t a bill.
Inside was a one-page letter from Alex Hormozi and a refrigerator magnet for his new book, $100M Money Models.
He could have sent an email.
Instead, he used physical mail. In a digital world, this simple act felt like a monumental event.
This is why his partners consistently drive insane traffic and revenue for his products.
He doesn't just ask them to promote; he makes them feel like they're part of something truly unique.
Most businesses play the same game, sending the same messages. But in an era of "Information Overload" and crowded inboxes, the path to cash isn't always digital.
This is a lesson in being "unique," not just "better."
Your partners aren’t just looking for another commission. They’re looking for a reason to believe in what you do and promote something that is unique.
So, here's the question: Where is the one place your competitors aren’t?
What’s one unique thing you could do to make a partner feel valued?
Keep stacking 🧱
TG