One thing is keeping me up lately.
Our inboxes are crowded, our feeds are loud, and trust is the lowest it has ever been.
If your growth plan relies on convincing strangers to buy, you're playing the most expensive, low-leverage game in business. That's a trap.
The New Rule: Borrow > Build
The highest ROI strategy today is simple: You don't build trust from scratch…..you access it.
This is the core idea behind my "Yacht Hopping" philosophy.
You skip the slow, exhausting grind of building your own boat and instead dock directly at a partner's yacht, accessing their audience instantaneously.
The best part?
Any B2B company can leverage this partnership strategy.
When a respected partner introduces you to their community, they aren't sending a cold lead. They are transferring warm customers.
That warm introduction instantly shifts the customer conversation:
Cold Traffic: "Who the F*** are you?"
Partner Traffic: "My trusted resource recommends this. I should look at it."
The result is instant conversion velocity that other acquisition channels cannot match.
The Evidence:
Deals sourced through partners close 3x faster. | The Customer Acquisition Cost (CAC) for partner deals can drop by as much as 30-50%. | Customers coming in through partners convert at nearly double the rate of other channels. |
When a partner sends you a customer, you only pay for performance. That is true Asymmetrical Risk.
An installed partner program creates a flywheel that actually helps Paid, Cold, and Content function more profitably. It fixes the efficiency problem across your entire growth architecture.
It isn't a silver bullet.
But it is a mandatory growth lever you need to add to your business in 2026.
Let’s start engineering your “Trust Transfer” and install a partnership sales channel into your business.
The age of the transactional funnel is over. The age of the leveraged partnerships is here.
Have a great Monday!
Keep stacking 🧱
TG