Flow like water.
It’s the mantra I try to embody daily—sometimes easier in theory than in execution.
After exiting my last agency (Applause Lab), I took a breather to consult and help other B2B companies scale toward their own exits.
The original plan was to launch my next company shortly after.
Then Tyler Denk called… “Come help us run, scale, and lead the beehiiv Partner Program,” he said.
It was a hard offer to refuse.
That “side quest” plunged me deeper into the world of partnerships than ever before and further confirmed it as my favorite growth lever & strategy.
A growth lever that compounds and is truly timeless.
I’ve since scaled the beehiiv partner program into a multi-seven figure recurring revenue channel per year that is pacing 50% YOY growth.
I wanted a place to share the wins, losses, and optimizations in real time, so you can plug the same partnership playbook into your business.
Enter 100.Partners.
The goal is to provide:
Inside looks—at building a 7-figure partner program at beehiiv and share how others are doing the same
Tactics—swipeable resources you can deploy in your business
Community leverage—a network of partner leaders who share intel, not theory
I’ll be creating one-off trainings & a private “Club” for those who want 1-on-1 help to start, fix, or scale their own partner programs.
If “compounding through partnerships” sounds like your kind of game, you’re in the right place.
Scale faster and solve problems with less “road rash.”
This newsletter is just the start.
Keep stacking 🧱
TG