The one-to-one sales grind is like a boulder.
You push it all day, and it only moves a few feet.
It's a slow, exhausting way to grow.
I know this grind.
Early on, my first agency was an endless cycle of emails and cold calls, hoping for a trickle of customers. It worked but was slow.
Then I made a simple shift.
I stopped selling 1:1 and started selling 1:1:M.
Instead of chasing a single lead, I partnered with a few trusted people who already had thousands of my ideal customers.
Their audience became our sales channel.
Their trust became our leverage.
This is exactly how we recently scaled beehiiv from $20k to over $2M MRR in three years.
You don't need to push the boulder alone. You need to "yacht hop" to where your customers already are.
I typically recommend this allocation of “sales energy”:
20% on building your 1:1 sales channel.
80% on building a partnership channel.
A partnership channel delivers pre-warmed customers on repeat and compounds over time.
The boulder will always be there.
The shift is realizing you don't have to push it alone.
Keep stacking 🧱
TG