Most partner programs are a graveyard of good intentions.
They fail because they're run by Partner Tinkerers.
The Tinkerer plays with partnerships - throwing stuff at the wall, hoping something works. Their results are accidental. A surprise sale here, a random lead there. It’s a hobby, not a revenue pillar.
Then there’s The Partner Architect.
The Architect doesn’t hope. They engineer results.
They build a partnership program with a solid foundation (Strategy), a clear blueprint (Map), and a repeatable construction process (Action).
The Foundation: They know their numbers. They’ve defined their Ideal Partner Profile. They aren’t just looking for affiliates; they’re recruiting a decentralized sales army.
The Blueprint: They have a system to recruit, onboard, and activate partners. It’s a predictable pipeline, not a list of maybes stuck in purgatory.
The Construction: They execute with precision. Outreach isn’t random; it’s a targeted strike on a curated Dream 100 list.
The Tinkerer’s program is a flimsy add-on, easily ignored.
The Architect builds a revenue pillar—a load-bearing channel the business learns to depend on.
The result isn’t accidental. It’s engineered.
Tinkerers get likes. Architects get cash.
Keep stacking 🧱
TG