You're stranded in the Amazon.
Two guides offer help.
Guide A: "Trust me, I know the way."
Guide B: Pulls out a map. Shows you the path, the checkpoints, and your arrival time.
Who do you bet your life on?
Exactly.
Yet, most businesses build partner programs with Guide A.
They "trust" their gut, chase shiny tactics, and wander aimlessly.
They burn cash and months, ending up deeper in the jungle.
Building a worldclass partner program isn't a jungle trek; it's an engineering project.
It needs a blueprint.
That's why I use a framework called SMA: Strategy, Map, Action.
Strategy: Know who to partner with and why they'll care. (Most get this wrong).
Map: A step-by-step path from zero to your first handful of high-value partners.
Action: Focus only on the tasks that move you along the map. No wasted effort.
It's how you build a predictable partner revenue machine, not a hopeful gamble.
Stop wandering. Get the map.
Keep stacking 🧱
TG