My mentor hit me with it: "Explain partnerships. Like I'm five."
My first thought?
A jumble of corporate-speak. It was a painful reminder: if he wouldn't get it, neither would a busy prospect with their finger on the "delete" button.
Forget "strategic alliances."
Think: You've got the COOLEST toy (your business).
You want EVERYONE playing with it.
But showing it to every kid yourself one by one will be too slow. So, you tell your most popular buddies in school who know a lot of people (your partners), "Show my awesome toy to your friends. If they want one too, you get a pile of my best fruit snacks!" (That's their cut)
Suddenly, your toy is everywhere, more kids are ecstatic (hello, sales!), and your buddies are happy because they got their "fruit snacks."
This isn't about dumbing things down. It's about brutal clarity and making things simple.
If your offer isn't this simple, it's too complicated. And complexity doesn't write checks.
Can a 5-year-old nod along to your core offer? Hit reply and pitch me your offer like i’m 5.
I want to help you get to a “yes” faster.
Keep stacking 🧱
TG