Here's a thought that might sting.
When you grow your business slowly, you're not helping anyone.
You're actually being selfish.
You're hoarding a solution people desperately need.
Your one-on-one sales calls, your organic-only growth, your "someday" plans for scaling... these aren't just slow for you.
They're slow for the customers you could be helping right now.
This shift of perspective I believe can be very helpful.
Think of your dream customers waiting desperately for your solution.
The faster you grow, the more people you can help.
The answer isn't to work harder. It’s to work with more leverage.
This is where partnerships come in.
When we decided to leverage partnerships as a growth channel at beehiiv that is when the rocket ship engines really kicked in and fueled growth across the company.
Something I constantly remind myself of → Don't build your own audience from scratch when you can access someone else's.
Don't sell one-to-one when you can activate an army of partners to sell one-to-many on your behalf.
It’s about leveraging distribution and trust.
This is the power of a well designed partner program.
It’s about serving the world, not just your neighborhood.
And frankly, it's the fastest way to grow that so many companies simply overlook.
The best part? Any business can create one and see results.
So, are you willing to be a little less selfish?
Keep stacking 🧱
TG