Not all partners are created equal.
Some will drain your time, money, and resources.
Others will multiply your leads and sales.
That’s why I created the R.A.R.E. filter.
A simple process I apply to my Dream 100 Partner lists. This helps me prioritize my outreach flow during my recruiting seasons.
Reach: How big is their yacht (audience)? Size is a factor. But it isn't the only one.
Alignment: Are your customers (the guests) the same? If they sell to retirees and you sell to college kids, the answer is no. Don't force it.
Relationship: Do you have a connection (even a small one)? A warm intro is gold. A cold email is a lottery ticket.
Ease: How easy are they to contact? If you can't get a response, the partnership is already dead. Move on.
Stop guessing. Start scoring.
Find partners who are the right fit from the start.
Keep stacking 🧱
TG