Most businesses obsess over their Ideal Customer Profile (ICP), spending endless hours chasing and selling 1:1.
But what if you could dock your boat at a marina full of mega-yachts (partners) that already have your ideal customers onboard?
This is the power of defining your Ideal Partner Profile (IPP).
Instead of selling one-to-one, you leverage trusted partners who can introduce you to thousands of customers at once. (1:M)
This is how I’ve helped beehiiv scale to millions in partner-driven revenue.
We didn't just target newsletter creators; we partnered with complementary tools, influencers, and communities those creators already trusted.
This transferred trust instantly, turning warm introductions into revenue.
It's about smart leverage.
Find the gatekeepers to your dream customers and making it a no-brainer for them to open the door for you.
Stop building slowly. Start accessing rapidly.
Let’s have a great weekend!
Keep stacking 🧱
TG