Most people think partnerships are built on endless coffee chats and "synergy."
Wrong.
They're built on something far more powerful. Something I coined called a “Golden” handshake.
Think of it like this: You’re not asking for a favor.
You’re bringing irresistible value.
Value so expertly packaged, so dripping with immediate upside for them, that they’d be foolish to say no.
It’s about being the person who brings the feast to the table with a story.
What is it?
The Golden Handshake is your initial value offer to a potential partner. It ensures mutual benefit and enthusiastic participation from their side.
Remember the "Yacht Hopping" idea i’ve been talking about?
This is how you get invited onto the mega-yachts.
You walk on not as a hopeful guest, but as a co-captain with a treasure map in hand and a plan that brings value to everyone on board.
At beehiiv, we made it stupidly easy for our partners to make money and look good to their audience.
Every collaboration we do from a guest post, social post, or webinar, we apply this philosophy.
Your goal isn't just to sign a partner.
It's to make them feel like they just won the lottery. Because when they win, you win, and your customers win.
This is the secret to scaling your program with "asymmetrical risk". You pay only when they deliver, but their upside is huge.
Keep stacking 🧱
TG