Most businesses are sitting on an untapped goldmine: their existing customers. This recent tweet by Codie sparked today’s note.
You're busy chasing new sales, while your happiest clients - the ones already sold on you – could be your most powerful, cost-effective growth engine.
The problem?
You're treating their advocacy like a happy accident, not a system.
At beehiiv, we noticed the same thing: our most passionate users weren't just customers; they were potential super partners.
Relying on casual, "hope-they-mention-us" referrals was leaving predictable revenue on the table.
Yet referrals are often a huge source of revenue for most businesses.
The shift happened when I stopped “hoping” and started formalizing – creating a clear, incentivized structure for our best users to become our best advocates.
Suddenly, trickles of word-of-mouth became measurable streams of new business.
Don't just sell your current customers more. Empower them to sell for you.
Most businesses settle for sporadic referrals because they haven’t built the simple framework to reward and amplify their biggest fans.
This isn't about complex “affiliate” schemes; it's about turning genuine enthusiasm into a predictable customer acquisition channel.
Keep stacking 🧱
TG