Every business owner has a moment when the chaos stops.
It’s when you finally replace scattered tasks with a real system.
You stop "doing stuff" and start following a plan.
For me, that moment came early on at beehiiv.
We were chasing partnerships without a repeatable process. It was just random work, and I’ll be honest, most of our early deals happened by accident.
It wasn’t scalable.
Then I approached partnerships the same way I had for years helping agency owners productize their services: I built a system.
Random action doesn't build anything. Systems & Frameworks do.
That's why I created the S.M.A. framework: Strategy, Map, Action.
Strategy is the why. You identify your dream partners—the "whales"—and the irresistible value you bring to them.
Map is the how. It's the clear, step-by-step funnel you build that turns a cold prospect into an active partner.
Action is the doing. It's the daily, disciplined work of reaching out, nurturing relationships, and stacking collaborations that unlock massive value for everyone involved.
Most programs fail because they only focus on the last part.
They pour energy into Action without a proper Strategy or Map. You can't unlock value for a partner if you don't even know what that value is.
Don't be the tinkerer. Be the architect.
Your goal isn't just to find partners; it's to build an evergreen system that attracts and activates them for you.
Keep stacking 🧱
TG