Once you’ve identified a dream partner, the real creative work starts.
I call this the “Golden Handshake” process: the moment you unlock a win-win collaboration.
But how do you make your offer truly irresistible?
Well, you have to understand what your partner truly values.
The secret lies in four guiding principles. These are the tools you can use to craft a compelling offer that speaks directly to their deepest desires.
Your job is to find their #1 driver.
Is it money? The collaboration provides a clear path to new revenue, a share of the profits, or an undeniable financial upside for their business.
Is it about status? The partnership itself provides recognition and elevates their brand. You’re offering a high-profile, co-branded project that cements their influence and authority.
Is it about problem-solving? You're not just bringing value to their audience; you're solving a major headache for them. It’s an offer that eliminates a massive pain point they face.
Or is it reduced effort? They’re tired. They want a simpler life. Your offer promises a seamless collaboration with minimal work on their part. The true value is in the ease and peace of mind you provide.
The magic happens when you stop trying to sell a partnership and start giving them exactly what they need. It’s about finding that one "thing" that makes their life easier and brings genuine value.
So, who is the first partner you can craft a Golden Handshake for today?
Keep stacking 🧱
TG