Ever notice how people stick with the "safe" option?
A friend of mine once paid $15,000 for Salesforce buildout they ended up barely using. Why? It was the industry leader. The “certain” and “safe” choice.
"Customers will pay premium prices for certainty." Even if it isn’t the best option.
This isn't just about software.
It dictates the default growth levers we always try and pull.
We default to two "safe" paths:
Paid Ads: An expensive way to buy attention.
Content/SEO: A slow way to earn it.
They feel certain. But they're actually the riskiest bets you can make.
You risk cash on ads that might convert. You risk time on content that might never rank.
You're hoping the fish swim to you.
However, there is a third path—one that is safer, faster, and more certain.
Borrowed Trust.
You don't build an audience from scratch; you borrow one. You don't earn trust over years; it's transferred to you in an instant.
This is the core idea of my Yacht Hopping philosophy.
Building your own yacht is slow and uncertain. You might run out of materials before you ever set sail. We’ve all heard the stats around most businesses failing before their 3rd birthday.
Yacht Hopping is getting an intro from the captain of a yacht that's already full of your ideal customers.
Which path feels more certain?
This isn't theory. At beehiiv, our partner program drives 14% of total revenue. It's a scalable, low-risk acquisition channel that compounds over time.
We use Yacht Hopping everyday.
It's the ultimate risk-reduction play. You pay for results, not exposure.
As we know, Likes ain’t cash.
This is how you build certainty into your growth.
Keep stacking 🧱
TG