“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
Most people read that and nod.
Then they go straight back to practicing 10,000 different things.
They chase a new marketing hack this week. A new funnel next week. A new "AI secret" the week after.
They’re busy. They feel productive. But they aren't making progress.
My philosophy is different. You've seen it in everything I do. I call it stacking bricks 🧱
It’s about finding your one kick—the single, highest-leverage action that actually moves the needle. And then doing it every single day.
My one kick? The 5x5 Collab Ladder.
It's not sexy. It’s not a "hack."
It’s a system: 5 strategic outreach moves a day to potential partners. That's the brick.
You stack that same brick every day.
At beehiiv, that’s how we built a partner program now pacing for 50% YoY growth. Not with a hundred different initiatives. But with one kick, practiced daily.
The compounding results are insane.
Recruiting partners is the backbone of a 7-figure partner program. The 5x5 system is how you do it predictably.
Most people fail because they won't do the boring work. They’d rather learn a new kick than master the one that pays.
So, look at your to-do list.
Are you practicing 10,000 different things? Or are you stacking the one brick that builds the partner empire?
That’s the only question that matters.
TG
Love this Asana AD 👇
