What if you could reactivate your entire partner list with a single, high-leverage incentive?
For years, at beehiiv, we had elements of performance incentives, but they were tracked with spreadsheets and a ton of manual effort. It was a pain.
But today, new software has changed the game. You can now build what I call Bounty Systems via Dub.
A bounty is a one-time bonus paid to a partner for hitting a specific milestone or completing a valuable activity.
They are a powerful lever for a simple reason: they create immediate momentum.
Look at our Ship 30 program.
We have a milestone-based bounty called “Zero to One.” It rewards any new partner with a $100 bonus on top of their commission when they make their first sale within 90-days.
This small, early win creates a habit of success and tells the partner their effort is instantly rewarded.
Then you have activity-based bounties, which are perfect for optimizing a specific outcome. Perplexity recently launched two great examples. They’re rewarding partners who drive students to download their new Comet browser—a direct, targeted action.
Here are a few other examples to get you thinking:
Tella: $15 per 1000 impressions on X or LinkedIn for content focused on a specific feature.
A dual system, combining milestone and activity-based bounties, creates a powerful engine for partner activation. It's the fastest way to get your partners from zero to one and beyond.
Don't just think about it.
Build your first bounty this week.
What's the one action you’ll pay your partners to take right now?
Keep stacking 🧱
TG