Stop trying to earn trust from scratch.
The slow grind of blogs, ads, and even cold emails are the lowest-leverage growth strategies you can focus on.
Don’t get me wrong if you have the resources you should be pulling all growth levers you can but there is one in particular that creates a growth flywheel that others can’t.
The smart move? Strategic partnerships that borrow trust.
Borrowing trust is a high-speed credibility transfer from an established, non-competitive partner straight to your bank account. It shortens the sales cycle from years to days.
I call this "Yacht Hopping."
You’ve been trying to build a raft from scratch while your ideal customers are partying on a mega-yacht.
Stop building. Start boarding.
This isn’t a cute theory. It’s a revenue pillar.
At beehiiv, this model drives over 14% of our total revenue—a channel built from zero in less than two years.
At Monday.com, their partnership program drives over $100M+ per year.
They aren't "collaborating." They're executing a trust transfer at scale.
When a trusted source endorses you, their credibility becomes yours. The lead is no longer cold. The sale is no longer a battle.
Your homework is simple: Stop asking, "How do I create trust?" Start asking, "Who already has the trust I can borrow?"
That's the entire game.
Keep stacking 🧱
TG