I'm back in Colorado after recharging in Spain.
It's time to talk about the only thing that matters: leverage.
I caught a short video this morning from Hormozi that resonated with a philosophy I share often. So I wanted to resurface this for you.
Access > Build.
The idea is simple.
Instead of exhausting your sales jet fuel selling 1:1 to every potential ICP, put most of your energy into identifying and partnering with your dream IPPs.
These are the businesses who already have the deepest trust with your ideal customers.
This is the 1:1:M Principle in action. You build one deep relationship with a partner (1:1), and instantly access a multitude (M) of new Customers through their pre-existing trust.
I recommend you focus 80% of your efforts on those top-tier IPPs. With the remaining 20% to attracting your hardest-to-reach, dream Customers directly.
This shift creates a compounding leverage point in your business.
Your new Customer acquisition model is more potent, and your revenue accelerates because a small investment in a partner continuously sells for you while you sleep.
Potency and Compounding.
Two ingredients your business needs.
It’s the difference between hoping for growth and engineering it.
This works incredibly well for B2B founders like you who run Agencies, Consultancy, Coaching, or Course businesses.
Here is Alex’s video as well (2-min):
Keep stacking 🧱
TG