Most companies I work with are stuck in what I call the "Partnership Maze."
You know the drill: random outreach, endless "coffee/zoom chats" that show interest but go nowhere.
You will find most people are open to a partnership chat.
It feels like hustle, but your Stripe account isn’t spiking.
I used to wander that maze, too.
Chasing every shiny collabs, hoping partners would refer customers.
It was exhausting, unpredictable, and frankly, unprofitable.
My partner revenue looked like bitcoin in 2018.
Then, I built a map.
You wouldn't set sail across the ocean without a GPS, right? So why are you building a 7-figure partner sales channel by just hope "networking"?
At beehiiv, we turned our partner program from $0 into a 7-figure channel in a few short years. Not by hoping, but by mapping.
I designed a clear 5-step framework:
Identify ideal dream partners.
Craft irresistible incentives
Execute a repeatable recruiting strategy
Activate partners systematically.
Nurture and support
It’s how we now have thousands of partners actively sending us hundreds of new customers each month.
But a clear map cuts through the noise.
It gives you a clear path to predictable revenue, without wasted effort.
It’s the difference between hoping for partner leads and generating them on demand.
The journey is still going to be challenging.
I’m honestly still learnings as we build.
That is why having a community to lean on like this is such a competitive advantage.
Keep stacking 🧱
TG