Most "partner programs" are just glorified contact lists.
You sign up hundreds, cross your fingers, and maybe a few actually send you customers.
It's the ultimate vanity metric: lots of partners, zero cash.
At beehiiv, we used to chase every warm body partner.
But when planning our Q3 goals this past week, we sliced through the noise.
We asked: "What actually moves the needle?"
The answer: Focused, high-touch activation of ideal dream partners.
That's why I’m obsessed with the 530 Method.
It’s your next revenue sprint: Activate 5 revenue-generating partners within the next 30 days. Then repeat.
This is the exact strategy all my Club members use. Heck, I still use it even after 3 years into our program at beehiiv.
Forget endless onboarding sequences for tire-kickers. This is about laser precision.
It's taking your "Dream 100" list and actually activating them. Fast.
How? By leveraging my 5x5 recruiting framework:
Reach out to 5 elite partners a day.
5 days a week.
That's 100 high-value conversations in a month.
This isn't just possible; it's predictable. Even a 5% close rate delivers 5 new, revenue-generating partners, making it an achievable target even if you suck at sales.
The 530 Method delivers: speed and certainty.
You then go deep with these 5 partners, focusing entirely on activation.
That is all for today.
Keep stacking 🧱
TG