The dream of a huge partner army driving sales is compelling.
Yet the reality is, you don't need thousands of partners to achieve huge numbers.
What I've found is that even just few key partners (Partner Whales) can completely transform a business.
While 100 is a great target, I've seen businesses generate millions in sales from just small handful of the right partners.
For example, an ad agency I recently helped formalize their partner program landed $50k MRR and $30k MRR deals from just two introductions by a single partner.
This happened when they put intention behind their program and shared it more strategically.
Referrals are great, but they often rely on "hope” rather than systems.
A formalized partner program, however, incentivizes referrals and provides a structured, win-win roadmap.
The real magic begins when you realize how these numbers scale by duplicating the right partners daily.
Even a small partner program with just 5-10 strategic partners can dramatically change your business.
At beehiiv, we have 900 partners today, but we started with zero almost three years ago. I’ve slowly stacked those partner bricks daily, and the sales have compounded.
You can do the same for your business.
Keep stacking 🧱 🐳
TG